Best Practices for Driving Channel Sales with Christian Alvarez
Channel VoicesDecember 02, 202100:27:3719.01 MB

Best Practices for Driving Channel Sales with Christian Alvarez

I've had a lot of fun speaking with Christian Alvarez - Senior Vice President of Worldwide Channels at Nutanix. 

Christian tells us about his proven strategies to drive sales through channel. We learn how these strategies differ between the traditional software vendor and a SaaS vendor.

He shares his knowledge and experience on what type of partner incentives have the biggest impact on new logo acquisition as well as increasing wallet share from existing channel customers

Christian also gives us his TOP 3 tips for driving channel sales. 

External Links:

Christian's LinkedIn Profile

CRN Article Link

Nutanix’s global channel chief Christian Alvarez talks to CRN about its new distributor partner program, its new “percent” partnership with Supermicro and how channel incentives could be “disaggregated” in the future. 

Nutanix's Elevate Partner Program

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