Despite so many different marketing strategies being taught at universities, unfortunately partner marketing isn't one of them.
Who do you hire for a channel marketing position?
How do you develop a partner marketing strategy?
What do partners need and how do vendors measure the ROI of channel marketing programs?
Joan Groleau, (Senior Director, Partner Marketing at Globalization Partners) gives guidance on all of these questions and inspires by sharing her well-tested best practices.
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