Partner Marketing Done Right with Joan Groleau
Channel VoicesJanuary 29, 202100:39:2427.1 MB

Partner Marketing Done Right with Joan Groleau

Despite so many different marketing strategies being taught at universities, unfortunately partner marketing isn't one of them. 

Who do you hire for a channel marketing position? 
How do you develop a partner marketing strategy? 
What do partners need and how do vendors measure the ROI of channel marketing programs? 

Joan Groleau, (Senior Director, Partner Marketing at Globalization Partners) gives guidance on all of these questions and inspires by sharing her well-tested best practices. 

Support the show

Thank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!

To stay up to date follow us on LinkedIn and Twitter.

You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.com

Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.

We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let’s grow together!

Until next time 👋